Growing clean energy ideas

Zen Clean Energy Solutions is a Boutique consulting firm with more than 50 years of combined experience in the clean energy sector.

Zen’s mission is to commercially advance and deploy clean energy solutions and technologies that promote sustainability, by working with organizations and developing projects.

Zen is uniquely positioned to guide complex projects from inception to implementation given the team’s range of backgrounds including government relations, business and corporate development, and engineering and technology development, complemented with a strong backbone in project management.

Deep technical expertise and broad network in hydrogen and fuel cell sector

Commercial expertise in automotive, bus, material handling (forklift), and specialty vehicle markets including business development and market analysis

Government relations experience and an understanding of policy and public sector objectives for clean technology sectors

Product Development expertise for drivetrain components, subsystems, and complete turnkey solutions

Jeff Grant


Jeff has a passion for the electrification of the transportation industry.  His understanding of the needs of government and private sector partners enable him to deliver contracts and successful projects that are “win -win” for all stakeholders. Jeff leads the commercial and government business development activities at Zen and has a knack for putting together all of the necessary ingredients for an effective enterprise, including funding, technology, partner match-making, integration, operations and project management.

Jeff spent 15 years at Ballard Power Systems in several key business development roles, including the commercial lead for the North American bus market, and account manager for Ballard’s largest customer at the time, Plug Power. Jeff also led several key external relations activities at Ballard.

Key roles include:
Chair, Canadian Transportation Fuel Cell Alliance Working Group
Chair, Canadian Sub-Committee to IEC TC/105
Chair, California Fuel Cell Partnership Bus Team

In his spare time Jeff watches college basketball games with his wife and coaches his two sons in the art of the jump shot.


Sabina Russell


Sabina holds a degree in mechanical engineering from the University of British Columbia, and an Executive Certificate in Strategy & Innovation from MIT Sloan.  She has over twenty years experience working in the clean energy sector spanning a range of roles from technology and product development, to product management and corporate development.

Sabina specializes in helping clients where combined technical knowledge and hands-on commercial experience are an asset. Sabina leads Zen’s project management branch, with a focus on consortium based projects deploying clean and zero emission technologies. She also enjoys working with small companies developing new cleantech products, where her extensive product development and new market development expertise help clients mature and commercialize their technology.

Prior to joining Zen, Sabina was with Ballard Power Systems where she held a range of technical and commercial roles, including Director of Product Engineering, where she led an organization of over 95 engineers and scientists.

As a mother of two daughters, Sabina thinks a lot about the legacy we leave to our children, and is passionate about playing a role in both developing and deploying technologies that will lead to a more sustainable future.


Tim Murray


Tim specializes in technical analysis, project management, and market assessment at Zen. He helps companies develop and deploy clean technologies and works with clients to reduce their carbon footprint in the most impactful and cost-effective way possible. Tim creates analytical models to answer complex questions and conducts literature reviews that help clients strategize for the future.

Before joining Zen, Tim worked as a consultant in the clean energy sector with the Cadmus Group and as a Sole Proprietor. He served as the primary technical consultant for the Massachusetts Clean Energy Center (MassCEC) InnovateMass Program, which provided grants up to $250,000 to clean energy start-ups. The program supported a wide range of technologies including hydrogen generation, energy storage, and renewable power generation. His duties included reviewing grant applications, monitoring the progress of awardees, and reporting progress directly to the MassCEC.

Tim holds a bachelor’s degree from McGill University and a master’s degree from MIT in Mechanical Engineering. As a graduate student, his research focused on light- and heavy-duty vehicle exhaust filtration systems with the goal of reducing emissions and improving fuel economy.


Jon Haley

ASSOCIATE, MBA, P.Eng. (Non-practising)

Jon handles project management, business consulting and proposal development at Zen. He works with companies to deliver clean technology demonstration projects and helps clients secure funding to scale their impact. His interests cover power-to-gas, electrolysis, energy storage and demand response.

Before joining Zen, Jon worked as a strategy consultant in Nigeria and South Africa with Bain & Company. Prior to that he spent 3 years in Ghana with Engineers Without Borders Canada as a agribusiness consultant developing growth-stage agro-processing companies. He started his career as an electrical engineer in Vancouver working on building, energy and transportation projects.

Jon has an undergraduate degree in Electrical Engineering from UBC in Vancouver and an MBA from Saïd Business School at the University of Oxford.


Elisabeth Paul


Elisabeth’s passion is in developing and deploying complex technology solutions that make our world a better place. She excels at strategic business development and project management for large zero-emissions demonstration programs at ports and within cities. Using her unique blend of technical and interpersonal skills, she brings together commercial partners and end users to secure funding from government and corporate sources and deploy new clean technology projects.

Before joining Zen, Elisabeth spent 20 years at MacDonald Dettwiler & Associates in technical and business leadership roles within the Space & Earth Observation Industry. Her roles included Software Engineer for the CanadArm and the International Space Station and Program Manager of the RADARSAT-2 satellite ground systems (earth observation image processing and management in near real-time) for major surveillance and intelligence customers. She led both the business development and delivery of mission-critical complex systems in the rigorous environments, overseeing a group of 30 engineers. Fascinated with all facets of the earth observation business, Elisabeth also held the role of Director of Geospatial Product Development to create new cloud-based solutions deriving information from radar images for smart enterprise mapping, defense and intelligence, self-driving cars and forestry.

Elisabeth studied Computer Engineering at École Polytechnique de Montréal and Université Libre de Bruxelles. Fluent in both English & French, she embraces cultural differences and perspectives while conducting business worldwide.

Mary Fry


Mary combines technical and business knowledge along with project management skills to assist clients in developing technology in the clean-tech sector.  She specializes in working with innovative early-stage companies to develop project plans that secure funding from a variety of sources.  By helping with market research through literature reviews and expert consultation, she also assists clients with strategic decisions on their direction and growth.

Prior to joining Zen, Mary worked in the Logistics Division at Canadian Tire Corporation’s head office in Toronto where she managed various teams and projects supporting both vendors and store owners.  Her work included developing project plans, managing the business side of new IT development, implementing new processes, and developing and delivering training material.

Mary has a degree in Mechanical Engineering from the University of British Columbia, and a Master of Business Administration from the Ivey School of Business at Western University in London, Ontario.

Mary is a married mother of two, with a passion for skiing, hiking, and time on the Sunshine Coast with family.